A Cat Gift that You Love or Hate

It's amusing and I've never gotten so much free publicity. Yes, I'm talking about my Irish Drinking Songs for Cat Lovers CD. Since I started the new website, I've been getting a lot of publicity for the CD. It's definitely an idea that people love... or hate. What's really cool is that I'm getting used to that.

I admit it. In general, I don't like to hear negative feedback. I take it too much to heart. It takes me being well-prepared for the negativity in order to hear or read it. And maybe that's the reason that I'm starting to enjoy hearing ALL the feedback from my cat CD. I'm prepared because over half the people who hear about it think it's the dumbest idea they've ever heard.

And that's okay.

Yeah, it bugs the emotional me a little bit, but I know something that these people don't know a thing about--marketing.

Some of the greatest products ever made evoke emotional responses. They either love it or hate it. Take the iPod. Fans love the ease and simplicity. Non-fans complain because of its lack of versatility with other music formats.

The Brobdingnagian Bards music has earned us some love and hate mail too. But honestly, our CDs have never generated the response that this Cat CD is getting.

I think what a love about the idea of it is that it's the first product I've ever thought up that has that emotional appeal. It's also one of the first that is tightly focused on a targeted niche. Meaning, this CD is not for everyone.

I saw a website post from someone who made that very clear. They said something like, "this is the first CD I will NOT be buying from Marc Gunn." And that's just fine. Because if you don't like cats... You probably won't like this CD. If you don't like Irish songs... You probably won't like this CD.

It's a very narrowly targeted niche that might not even sell fifty copies. But for those who fit that niche, I'm anticipating that you will listen and have a meowing good time.