A Lesson from the Chronicle

I was wracking my brain this weekend trying to come up with an angle for the press. It's no easy task to get media attention. And for us small-time folk duos, it's even more difficult.

I mean, I would think that five million downloads would garner some attention, but alas, no. They need something bigger. Chatting with one journalist, though, this trip to Hollywood was just the thing to capture the attention of the Austin Chronicle editor. (oh, and read about the mention from this week)

But it was talking with the aforementioned journalist that our trip wasn't just about meeting celebritities out in Hollywood, which we did not do. It was just about the trip... the journey to the heart of the movie world thanks to the success of the Lord of the Rings.

All of a sudden promotion got a wee bit easier. Just tell 'em about the journey, which was of course awesome! There's a lesson in there if ye dare to look.