How Scotty from Star Trek Offers a Brilliant Lesson on Life
I was a huge fan of Scotty on Star Trek while growing up. It wasn't just his cool accent or that fact that I'm Scottish. He was just a cool character and well-deserving of the title "miracle worker".
It was during one of the Star Trek movies that all really came to light. Why was he considered such an incredible engineer? Well, he knew the limits of his ship and his own limits, but he didn't share that info Kirk. No, for all practical purposes the Enterprise was not nearly as awesome as it was in its time.
When I first started thinking about this concept a few months ago, the first area I thought of was sales. Every online marketer preaches that you want exceed your customer's expectations. Give them more than they expect, and you'll develop an incredible reputation that will be viral in its influence. That's a philosophy that I try to live online, but too often forget. But it's not just in sales that you want to be considered a "miracle worker". Personally, I like it as piece of my everyday life.
I have a friend who just doesn't get it. She is perpetually late for everything. If she visits me and says she'll be there in ten minutes, it will take her twenty. She just hasn't learned to overestimate... esp with me. I cherish and respect people MUCH more who go above and beyond the call of duty.
I've mentioned it before, but I'm a big fan of New York Irish rock band, Black 47, because the band's singer, Larry Kirwan, personally responded to a casual email I sent him. Sure they're not as big as U2, but I really can't imagine Bono doing that. This wasn't no form letter, it was a sincere thank you.
That IMO is above and beyond the call of duty. It's also one of the reasons I try my best to respond to every email I get personally or for the Bards.
It doesn't do anyone any good to be like my friend, the Queen of Excuses. It's actually a lot like crying wolf. I have virtually no respect for her ability to follow through with what she says she'll do. She'll promise to save the world in thirty days and not even bother doing it. A lack of respect in a friendship is a very bad sign for any friendship.
So learn a lesson from Scotty. Make promises. Then exceed the expectations of those promises, and you'll develop friendship and adoration beyond what you could have ever dreamed, because you will then find the miracle working with your dreams.
It was during one of the Star Trek movies that all really came to light. Why was he considered such an incredible engineer? Well, he knew the limits of his ship and his own limits, but he didn't share that info Kirk. No, for all practical purposes the Enterprise was not nearly as awesome as it was in its time.
When I first started thinking about this concept a few months ago, the first area I thought of was sales. Every online marketer preaches that you want exceed your customer's expectations. Give them more than they expect, and you'll develop an incredible reputation that will be viral in its influence. That's a philosophy that I try to live online, but too often forget. But it's not just in sales that you want to be considered a "miracle worker". Personally, I like it as piece of my everyday life.
I have a friend who just doesn't get it. She is perpetually late for everything. If she visits me and says she'll be there in ten minutes, it will take her twenty. She just hasn't learned to overestimate... esp with me. I cherish and respect people MUCH more who go above and beyond the call of duty.
I've mentioned it before, but I'm a big fan of New York Irish rock band, Black 47, because the band's singer, Larry Kirwan, personally responded to a casual email I sent him. Sure they're not as big as U2, but I really can't imagine Bono doing that. This wasn't no form letter, it was a sincere thank you.
That IMO is above and beyond the call of duty. It's also one of the reasons I try my best to respond to every email I get personally or for the Bards.
It doesn't do anyone any good to be like my friend, the Queen of Excuses. It's actually a lot like crying wolf. I have virtually no respect for her ability to follow through with what she says she'll do. She'll promise to save the world in thirty days and not even bother doing it. A lack of respect in a friendship is a very bad sign for any friendship.
So learn a lesson from Scotty. Make promises. Then exceed the expectations of those promises, and you'll develop friendship and adoration beyond what you could have ever dreamed, because you will then find the miracle working with your dreams.
posted by Marc Gunn, Music Marketing | 7:21 AM
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